Imagine you search for a camera, say a Canon EOS 60D, and in addition to the usual search results you’re as well offered a choice of actions you can perform on it, for example share the result with a friend, write a review for the item or, why not directly buy it?
Sounds far fetched? Not at all. In fact, all the necessary components are available and deployed. With Schema.org we have a way to describe the things we publish on our Web pages, such as books or cameras and with WebIntents we have a technology at hand that allows us to interact with these things in a flexible way.
Here are some starting points in case you want to dive into WebIntents a bit:
- Check out the WebIntents demos and learn about the use cases.
- During the recent Google IO 2012 there was a session on WebIntents.
- A SitePoint podcast on WebIntents is available.
- The Chrome Web Store has a number of apps that support WebIntents.
- There is a W3C Working Draft for the core specification as well as a W3C Wiki page that discusses passing schema.org data through WebIntents.
PS: I started to develop a proof of concept for mapping Schema.org terms to WebIntents and will report on the progress, here. Stay tuned!